When choosing a college, the vast majority of incoming, first-year students start their research in the same place: the websites for their desired universities and programs.

When website visitors can easily find what they're looking for, whether it's information about a program or a list of admissions requirements, they're much more likely to take the next step and pursue enrollment. This is what makes a focused, clear content strategy so essential to every university website.

The central web team is building a library of guidelines and exercises to help site editors get the most out of their online content. Check back regularly for new resources and updates.