Redesigning a website is a great opportunity to refresh content, improve functionality, and enhance your online presence. It can be overwhelming, especially when balancing the needs of different stakeholders. If you're starting a redesign for the University of Iowa, we’ve outlined key recommendations to help you stay on track and create a site that resonates with your audience.

Whether you're just starting a website redesign or managing an existing site, keeping it fresh is key. One of the most effective, but often overlooked, ways to do that is through a content audit. In this article, we'll explain what a content audit is, why it’s important, when to do it, and how it differs from a content inventory.